Smarttaau: Your Daily Dose of Smarter Living

Google’s John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering.

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Welcome to the week’s Pulse: updates affect how product discovery works, what drives visibility in ChatGPT, and how background assets impact Core Web Vitals.

OpenAI launched shopping research in ChatGPT, SE Ranking published the largest study yet on ChatGPT citation factors, and Google’s John Mueller clarified that background video loading won’t hurt SEO if content loads first.

ChatGPT Launches Shopping Research For All Users

OpenAI rolled out shopping research in ChatGPT on November 24, making personalized buyer’s guides available to all logged-in users across Free, Go, Plus, and Pro plans.

The feature works differently from standard ChatGPT responses. Users describe what they need, answer clarifying questions about budget and preferences, and receive a detailed buyer’s guide after a few minutes of research.

The AI revolution isn’t just changing how we search. It’s rewriting the entire playbook for digital authority. For us tech students and future developers, this means rethinking content strategy from day one. Building domain authority isn’t just about Google anymore. It’s about teaching AI systems to trust and cite your work.